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Directed by Various

United Kingdom 2015 80 mins.

This annual juried survey (38th edition), formerly called the British Television Advertising Awards, never fails to deliver an entertaining mix of commercial creativity of the highest order. Drawn from submissions across the UK’s multimedia advertising platforms—from traditional broadcast and cinema to new online mediums—trademark British wit and gleeful innovation are apparent at every turn. Whether touching drama or high-tech dazzle, low-budget invention or mind-boggling production, this eclectic collection of prizewinners do have something in common: they are all remarkably short and delightfully inspired. Thanks to the British Arrows, London, for this creative crash course on the marriage of advertising and film, art and commerce.

Genres: Short