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Directed by Various

United Kingdom 2014 74 mins.

This annual juried survey (37th edition), formerly called the British Television Advertising Awards, never fails to deliver an entertaining mix of commercial creativity of the highest order. Drawn from submissions across the UK’s multimedia advertising platforms—from traditional broadcast and cinema to new online mediums—trademark British wit and gleeful innovation shine through. Whether touching drama or high-tech dazzle, low-budget invention or mind-boggling production, this eclectic collection of prizewinners does have something in common: they are all delightfully short and inspired. Thanks to the British Arrows, London, for this creative crash course on the marriage of advertising and film, art and commerce.

Genres: Short